"Vincit has been an integral partner across our mobile strategy, helping us better connect with consumers and our dealers in a compelling way that separates us in the industry."

In conjunction with the launch of Yamaha’s 2018 WaveRunners and Boats, Vincit successfully designed, engineered, and launched brand new mobile apps available for iOS and Android smartphones and tablets. The free apps can be found in each of the app stores by simply searching for “Yamaha WaveRunners” and “Yamaha Boats.”

The new apps, which are now in their 3rd generation over 6 years, include tighter integrations with IBM’s Silverpop platform, smarter use of modern UX and UI techniques to guide a consumer through a narrative, and feature of all the new 2018 WaveRunners and Boats, along with the ability to easily compare models side by side. A new “Feed” section provides the latest News, Events and Promos while a new “Lifestyle” section provides social integrations and fresh content shared via the hashtag #YamahaMoments.

The dealer locator operates from the user’s GPS, notifying them of their nearest dealer, while a new “Design” section highlights the features, innovation and technology that set Yamaha apart from the competition.

These apps were developed on React Native, and designed for consumers to engage with the Yamaha brand and their new products, while serving a vital role in the pockets of dealership sales staff who have access to every piece of product information to help guide them through the sales process with their customers.

Yamaha Watercraft’s mobile apps have twice been named the “Best Mobile Apps In the Marine Industry” by the Marine Marketers Association.

Andrew Cullen
Digital Marketing and Communication Manager