"Vincit was an amazing partner throughout the development process, and we are delighted to recommend them to anyone looking to modernize their online presence."

Friar Tux is a leading, iconic Southern California suit and tuxedo company with a rich history and more than 30 brick and mortar locations where they sell and rent formal wear. Friar Tux was looking to expand and improve their digital presence with a differentiated eCommerce website. They wanted us to create an online user experience (UX) tailored for a younger generation of customers that would allow them to discover, completely customize, and rent a suit or tuxedo online. This new online rental brand and eCommerce site is Stitch & Tie (stitchandtie.com).

Historically, suits and tuxedos are bought or rented at brick-and-mortar locations due to the custom fitting needed. Vincit set out to make an online experience that made it easy to test out multiple styles and get a great fit without going in to a store. For customers who prefer the high-touch value of a store visit, the Stitch & Tie website integrates with Friar Tux’s brick-and-mortar footprint for a full service, online or offline experience.

For curated products, we used large product shots at multiple angles, with zoom functionality so users can get the close up view they need to really evaluate a suit. We created a “customize your look” page where the user can select a base look and browse accessories to augment that look. Accessories that go well with the jacket are highlighted as recommended products. 

People rent suits and tuxedos to create memories; we wanted to create an online experience that connects with those memories. We used photography heavily, focusing on the experience, the people, and the emotion. We used large, full width images, with subtle parallax to create an immersive mood. Products are shot with plenty of white space for a classy feel. 

We chose a very precise, measured, and structured design style for the site, which connects with the suits and tuxedos’ sharp and refined style of clothing.

Jake Reinig
VP of Tech and Marketing