Designing a head-up display interface? Wow, how cool is that!, said this designer enthusiastically. Co-creating a revolutionary product has been a grandly rewarding experience for the whole team. Working in close collaboration with NUVIZ by visiting Salo, Finland frequently, we tackled numerous design challenges along the way. As a result, we managed to fit functional and experiential features on the head-up display interface without being distracting, which had been a major challenge throughout the project. Additionally, Vincit designed companion mobile apps both for Android and iOS, to enhance NUVIZ users’ riding experience.