The first step of the development project was to form an understanding of the current situation and to set future goals. This was done based on extensive existing customer survey data and interviews with key staff members at Oral. After mapping the present situation, we started concepting the user experience and the visual style for the user interface.
The common thread of the development process was the notion that customers find their way to the Oral site in various ways and for multiple reasons. Some land on service pages without needing to book an appointment, while others want to book the next free appointment with one of their specialists. The booking pathways also vary among individual customers. While some want to visit a specific specialist, others are looking for appointments at a particular time or location.
The new site design allows customers to book appointments in almost any section of the site. For example, the next open appointments for Oral specialists are shown on their profile page.
After ensuring that the concept met both user and business goals, work began on implementing the new system. The renewed Oral.fi site was built on a WordPress, allowing for more agile linking to the online booking which was developed on an AngularJS framework, and to the updated OmaOral service.